1004 Gourmet x JETRO Japan: Discover Authentic Japanese Flavours in Dubai

1004 Gourmet joined hands with JETRO Japan (Japan External Trade Organization) to introduce a curated range of authentic Japanese food, beverages and ingredients to customers across the UAE. The collaboration brings together popular Japanese snacks, drinks, pantry essentials, ready-to-eat options and specialty products, giving shoppers an opportunity to explore and enjoy the diverse flavours of Japanese food culture.

For anyone who enjoys Japanese cuisine or has been looking for new products to add to their pantry, the 1004 Gourmet x JETRO Japan collection offered plenty to explore.

Bringing Japanese Food to 1004 Gourmet

The collaboration with JETRO Japan brought together a selection of Japanese products chosen to give customers a taste of different parts of Japan's food culture.

The range included snacks, drinks, dried fish, cooking ingredients, sauces, ramen and desserts, creating a collection suitable for different tastes and occasions.

From everyday pantry essentials to products that can be difficult to find, the selection allowed customers to explore Japanese flavours without needing to visit multiple stores.

For 1004 Gourmet, the partnership was also an opportunity to introduce customers to products beyond the more familiar Japanese brands and ingredients. The collection included traditional flavours alongside fun and convenient products that are popular with modern shoppers.

Japanese Snacks for Every Mood

Japanese snacks are known for their variety, and the collection at 1004 Gourmet reflected that diversity.

One of the highlights was Funwari Meijin rice puffs, a light and delicate Japanese snack with a distinctive texture. The range also included a selection of other snack options for customers looking for something savoury, crunchy or different from their usual choices.

For sweet lovers, the collection featured mochi ice cream, combining soft mochi with a creamy filling. It offered a delicious way to finish a meal or simply enjoy a Japanese-inspired treat at home.

Another exciting addition was a selection of hard-to-find KitKat flavours. Japan is well known for its wide variety of KitKat flavours, and these specialty options gave customers the chance to discover something beyond the standard chocolate varieties.

Japanese Pantry Essentials

The partnership wasn't only about snacks. The collection also featured ingredients that could be used to create Japanese-inspired meals at home.

Taberu rayu, a Japanese chilli oil, was among the featured products. It can be used to add a spicy, savoury flavour to rice, noodles, dumplings and other dishes.

Bonito furikake was another highlight. Furikake is a popular Japanese seasoning commonly enjoyed with rice, and bonito-based varieties can add a rich savoury flavour to simple meals.

The selection also included artisanal miso, a traditional Japanese ingredient that can be used for soups, sauces, marinades and other recipes.

These products made the collection particularly useful for home cooks who wanted to experiment with Japanese flavours and prepare restaurant-inspired dishes in their own kitchens.

Ramen and Japanese Cooking Sauces

For customers looking for something quick and convenient, the collection also included ramen and Japanese cooking sauces.

Ramen remains one of Japan's most popular food exports, and having different options available makes it easy for shoppers to enjoy a quick meal at home.

Japanese cooking sauces can also help simplify meal preparation. Whether used with noodles, vegetables, meat or rice, they provide an easy way to introduce Japanese flavours into everyday cooking.

The combination of convenient products and traditional ingredients meant that the collection could appeal to both experienced Japanese food lovers and people trying Japanese cuisine for the first time.

Refreshing Japanese Drinks

The Japanese drinks selection added another interesting element to the collection.

Ramune soda was one of the standout products. Known for its distinctive bottle and refreshing taste, Ramune is a popular Japanese soft drink that has become closely associated with Japanese food and pop culture.

The collection also featured sparkling yuzu, offering the refreshing citrus flavour of yuzu in a sparkling drink.

For customers exploring Japanese beverages, these products provided an easy way to discover flavours that are different from typical soft drinks available in the UAE.

Up to 20% Off Selected Products

The collaboration also allowed customers to explore the Japanese collection with special promotional savings.

Selected products were available at discounts of up to 20%, making it a great opportunity for shoppers to try new products, stock up on favourites or discover Japanese ingredients for the first time.

The promotion ran until January 31, 2026 and was available through multiple shopping channels.

Customers could purchase the products in-store at 1004 Gourmet, online and through instashop, giving shoppers flexibility in how they wanted to shop.

A Taste of Japan in Dubai

The 1004 Gourmet x JETRO Japan collaboration reflected the growing interest in Japanese food and culture in Dubai. Japanese cuisine has become increasingly popular among residents and visitors, from sushi and ramen to Japanese snacks, drinks and cooking ingredients.

By bringing together a curated selection of products, 1004 Gourmet made it easier for customers to explore different sides of Japanese food culture in one place.

Whether someone was searching for Japanese snacks in Dubai, authentic cooking ingredients, ramen, Japanese drinks or unique sweets, the collection offered a variety of options.

It also created an opportunity for customers to move beyond familiar products and discover new flavours.